Poster Analysis

Poster Analysis
CLEANER (2007)
The imagery on this poster suggests it is a crime thriller film. This is due to the fact in the bottom left hand corner of the poster, a hand is shown, with blood splattered around it. In the top third of the poster a mans feet are pictured in the opening of a door way. The body of the man is not shown which adds mystery to the poster.
As the main colours used for the poster are black, grey, white and red it is obvious that the film is dark and mysterious.
As with most posters advertising films, it features a catchy slogan to intrigue the audience. ‘SOLVING CRIME CAN BE DIRTY WORK’ The slogan is placed at the top of the poster, below the mans feet, in a bold font to capture the audiences attention.
I think the poster exceeds the audiences expectations in terms of a thriller, as the poster features blood and body parts.






THE GODFATHER PART III (1990)
The iconography featured on the poster is very dark, and emphasises power and authority. An image of a man fills the page, and is rubbing his hands together as if he is plotting evil or planning something. As the man is wearing a suit, along with his stance, these features both make him look powerful and demonstrate strength and authority.
The title for the poser contains an image of a hand holding puppet strings, signifying control and manipulation which suggests to the audience that the film is unsuitable for a younger audience.
The slogan featured on the poser reads ‘ALL THE POWER ON EARTH CAN’T CHANGE DESTINY’ giving the viewers the impression that the film is dominated by an extremely powerful character who is pictured on the poster.
RESERVOIR DOGS (1992)
Similarly with the majority of advertisement posters, the title of the film is in a large, bold, red font, which immediately grabs the audience’s attention. The imagery on the poster include a hand, pointing a gun at a man who appears to be in a vulnerable position, who shows a worried facial expression. This imagery shows the audience that the film contains strong violence. In the bottom third of the poster a silhouette of four male characters dressed in black suits along with black sunglasses is shown. In my opinion, the silhouettes appear to be the main characters of the film, due to the fact the hand pointing the gun shows a sleeve of a suit, which could be linked with the four characters pictured below. I have also made this assumption as the silhouettes show each character holding a gun beside them. Altogether six guns are pictured in the poster, which overall gives the impression that the film contains violent confrontations.